Help CenterWhat are Meta conversions API (CAPI) for Click to WhatsApp Ads?
Meta conversions API for Click to WhatsApp ads collect conversion data of users who landed on your WhatsApp and performed a particular action! They might have filled out your WhatsApp form or completed a payment via native WhatsApp payments; the conversion data of these users will be sent to the Meta Ads system, further allowing Meta to optimise your ads, showing them to users with 5x higher chances of conversions.
Benefits of Meta conversions API for Click to WhatsApp ads
• Laser-focused Targeting: Meta CAPI analyses conversion data from WhatsApp communications, enabling your ads to reach users similar to those who’ve already converted, driving up your conversion chances by up to 5x.
• Real-Time Optimisation: As conversions happen on WhatsApp, the data feeds back to Meta’s ad system, allowing for on-the-fly adjustments to ad for better performance.
• Improved ROI: By focusing on high-intent prospects, you spend less on unqualified leads, ensuring every rupee of ad spend works harder for you.
• Less CRM Clutter: Targeting only quality leads means fewer junk leads in your CRM, letting you focus on prospects that are more likely to turn into customers.
• Seamless Integration: Using AiSensy’s Ads Manager, you can easily integrate WhatsApp conversion data with Meta CAPI, streamlining your ad setup and management process.
• Actionable customer insights: Gain a deeper understanding of your audience’s behaviour directly from their WhatsApp communications, which can inform future marketing strategies and ad creatives.
Where can you add CAPI in AiSensy to monitor conversion events from Click to WhatsApp ads?
Currently, you can only integrate CAPI in AiSensy using Chatbot flows.
Soon, we'll be adding CAPI to many more features, helping you optimise your ad and drive 5x quality leads.
Pre-requisites for setting up conversions API for click-to-WhatsApp ads
You need the following to setup the meta conversions API for click-to-WhatsApp ads run via AiSensy:
1. An active WhatsApp Business API account powered by AiSensy: The first thing you need is an approved WhatsApp Business API account live on AiSensy. This will help you unlock the second requirement, which is the Chatbot flow builder.
Read: How to get approved for WhatsApp API in 10 minutes
2. Facebook Ads account to run Click to WhatsApp ads: You need to connect your Facebook Ads account with AiSensy to run Click to WhatsApp ads. Once you connect the ads account, you won't need to go to Facebook ads manager to manage your Click to WhatsApp ads. Everything can be seamlessly done and managed within AiSensy.
Read: How to run Click to WhatsApp ads using AiSensy
3. Chatbot Flow Builder: Chatbot Flow Builder is an add-on AiSensy feature you need to purchase in addition to the AiSensy subscription! Chatbot flows are needed as you will be adding the CAPI in the chatbot flow itself. You can explore the pricing on this page.
How to setup Meta conversions API for Click to WhatsApp ads?
1. In AiSensy, go to Flows and edit the Chatbot flow you're using for your Click to WhatsApp ad
Like we mentioned earlier, we can currently add CAPI in AiSensy through the Chatbot flow only. Go to the Chatbot flow you're currently using to engage the Click to WhatsApp ad leads.
If you don't know how to build a WhatsApp chatbot using AiSensy, checkout this blog:
Read: How to build a Drag & Drop WhatsApp Chatbot in 10 minutes
2. Figure out your conversions event
On WhatsApp, there can be multiple events you can consider as conversionss and send Meta the signal.
At AiSensy, we term conversions events as
1. Lead acquired or
2. Purchase completed!
In the above image, we have added CAPI to a purchase event as well as a lead generation event requesting callback.
Based on both of these events, CAPI will send data back to Meta's ad system and further, optimise your leads, ensuring your ad shows to only quality leads.
E.g. Let's say you're running a lead generation ad for your real estate company. A user lands on your WhatsApp from an ad and successfully fills out your WhatsApp form.
For you, the form filled up is the conversion event.
Here's another example: Let's say you're an e-commerce brand selling your products on WhatsApp using native WhatsApp payments.
For this, payment completed via WhatsApp payment will be your conversion event. conversions data of user who successfully purchase your product will go to the meta ads system, and the ad targeting will be optimised to find more such leads.
3. Drag & Drop conversionss API to your Chatbot playground
From the elements bar, pick the conversions API element and drop it onto the Chatbot playground.
4. Add conversions API to your Chatbot flow
In the elements sidebar, drag & drop the conversions API element on to the Chatbot playground.
Connect the CAPI element after the form fillup component/ WhatsApp payments. So whenever a user successfully fills out a form, that conversion event will be sent to the Meta Ads system, and the ad will optimise to find more such leads.
That's it!
Meta's conversions API will now take over and send conversion signals to Meta's ad system to further optimise your ads.