How to send Broadcast to Unlimited users without Facebook Business Manager Verification?

AiSensy has rolled out an important update (beta) in collaboration with Meta that enables businesses to utilize the complete potential of their WhatsApp Business API account without verifying their Facebook Business Manager account.

That's right! Facebook Business Manager verification is no longer mandatory to verify your WhatsApp Business Display Name and send Broadcasts to Unlimited users.

In this guide, we'll be explaining what you need to do to send Broadcasts to Unlimited users seamlessly.

 

Here are the things you need to send Broadcasts to Unlimited users:

 

 

Once your WhatsApp Business API goes live, you will have a Broadcast limit of 250 unique users/ day.

To send messages to Unlimited users, you will need to follow some steps.

First, you need to upgrade your WhatsApp Broadcast limit from 250 to 1000 Unique users/ day.

To upgrade your WhatsApp Broadcast limit from 250 to 1000 unique users, you need to send messages to 1000 unique users in a time period of 30 days.

Follow the steps mentioned below to upgrade your WhatsApp Broadcasting limit👇

 

The only way to increase the WhatsApp Broadcast limit is by getting promoted to the next tier. This can be done only if you send messages to 1000 unique users within a period of 30 days.

You can do this easily by sending broadcasts to 250 unique users consecutively for 4 days (given your Quality rating isn't affected and stays green)

*Only delivered messages would be considered in this process.

Once you've sent Broadcasts to 1000 unique users within a period of 30 days, your Broadcast Limit will upgrade to the next tier.

Like this:

The only way to increase the WhatsApp Broadcast limit is by getting promoted to the next tier. This can be done only if:

1. The quality rating is not low.

2. You need to send messages to at least half the unique users of your current WhatsApp messaging limit within a consistent duration of 7 days.

E.g., if your current Broadcast limit is 1k, you must send messages to at least 500 users within the next 7 days to upgrade your Broadcast limit and move to the next tier.

Similarly, if you send 500 messages on Day 1 itself, your Broadcast limit will upgrade to 10k on the second day itself.

See the chart below to the left to understand how a business moves to the next Tier.

Here are the multiple WhatsApp Broadcasting Tiers:

Once you've upgraded to WhatsApp Broadcasting Tier 5, you'll be eligible to send Broadcasts to unlimited users in one go.

 

2. Maintain good quality rating

You must send high-quality messages to maintain a good quality rating to reach Broadcast Tier 1, which unlocks a Broadcast limit of 1000 users/ day.

The WhatsApp Business API clients’ Quality Rating shows the message quality that your customer received in the past 24 hours. It also depicts how well your WhatsApp Broadcast/Campaigns are performing. There are three different quality states:

1. Green: High Quality
2. Yellow: Medium Quality
3. Red: Low Quality

Your quality rating must be high to reach WhatsApp Broadcasting Tier 1. If your quality rating declines, your WhatsApp Broadcast limit won't increase.

 

Now, let's send Broadcast to Unlimited users in one go.

In AiSensy, you can send Broadcasts easily via 2 methods:

We already have a complete guide on how to send WhatsApp Broadcasts with AiSensy. Check out this WhatsApp Broadcasting guide

 

How to improve the WhatsApp Quality Rating?

To improve or maintain a high WhatsApp Quality rating

1. Make sure messages follow the WhatsApp Business Policy
2. Only send messages to users who have opted in to receive messages from your business.
3. Make the messages highly personalized and useful to users. Avoid sending open-ended welcome or introductory messages.
4. Be mindful of messaging frequency; avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.

 

WhatsApp evaluates a variety of factors to determine the quality of messages sent to customers.

Best practices to ensure high-quality messages include: