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How to create a Limited Time Offer Template message in AiSensy

8 min. readlast update: 07.17.2024

Wish to create FOMO (fear of missing out) in your users' minds to drive 2x sales of your products and services?

Then, the Limited Time Offer message is perfect for you.

You can send messages with limited-time offers and a copiable coupon code like this👇

The message features a copiable coupon code along with the date till which the code is valid, creating a sense of scarcity in the user's minds, boosting your sales in the process.

In this doc, we'll tell you how to create this Limited-time offer template message and double your sales numbers.

So, let's get started.

 

1. Go to Manage and Tap on "Template Message"

 

2. Click "+New" to create a New Template Message

 

 

3. Choose "Marketing" under the WhatsApp Template message category

There are various template categories according to the different use cases of WhatsApp Template Messages.

Given the pricing updates coming to WhatsApp API applicable since June 1, 2023, templates in AiSensy will now be classified under Utility, Authentication & Marketing.

  1. Utility - Transaction-focused messages used to confirm/ cancel a transaction or a subscription.

  2. Authentication - OTPs & login code messages are used to authenticate a user. (Not available for Indian Numbers)

  3. Marketing - All messages that relate to a business's products & services (except for transactional messages)

Since we wish to send a promotional Limited time offer message, we'll select Marketing under the Template Category.

 

4. Under Template Type, select Limited Time Offer message

 

This defines the type of WhatsApp template message you want to send. The different types are TEXT, IMAGE, LIMITED TIME OFFER, CAROUSEL, LOCATION, VIDEO & FILE.

Since we are creating a Limited time offer WhatsApp Template message, choose Limited Time Offer under the template type.

 

5. Select your Template Language

Choose the language of your WhatsApp template message from all the global languages.

For each template message, you can only pick one language.

 

6. Name your Limited Time Offer Template Message

FORMAT – The template name can only be in lowercase alphanumeric characters and underscores. Special characters and white spaces are not allowed.

 

7. Pick your Media Type (Image/ Video)

 

7. Enter content for your Limited Time Offer Template under "Template Format"

The template format is your WhatsApp template message content. Write down the template message that you want to send to users after getting approved by WhatsApp.

When creating a Limited Template message, you need to add these three things:

  • Main body text: Add the main body text under Template format. This will be the main message copy.

  • Copiable Coupon code: Add the copiable coupon code that the user will be able to copy. This code will appear in the header and as a CTA button that will allow users to copy the code and tap the product link to complete the purchase.

  • Limited Time Offer text: Add the text signifying that the offer is limited. This will appear right above the coupon code as visible in the below image.

 

8. Add Interactive Actions to make messages more actionable

You can send up to 10 Clickable buttons with your Limited time offer message including a maximum of 2 CTA (call to action) link buttons, 1 number CTA button, and 7 quick reply buttons.

Here's a brief about the types of buttons you can send:

Call to Action: There are 2 types of Call to Action buttons namely URL and Phone Number. A template message can have a maximum of 2 URLs and one Phone Number.

 

a) URL as Call to Action – After choosing the URL as the action type, you have to write the Button Title that appears as the clickable button and Button Value is the redirection link. The redirection link can be Static or Dynamic in nature.

Example of static button value: https://aisensy.com/docs
Example of dynamic button value: https://aisensy.com/{{5}}

 

b) Phone Number as Call to Action – After choosing the Phone Number as the action type, you have to write the Button Title that appears as the clickable button and the Button Value is the Phone Number.

Note that the Phone Number must be written along with the country code without the plus (+) sign. If the number is submitted without the country code, it violates the format and gets rejected by WhatsApp.

Quick Replies: These interactive action buttons are the user response buttons. This means if the user clicks on these buttons, the text in the buttons becomes the user’s message.

You can send upto 10 Quick Replies with a template message and can have a maximum of 25 characters for each quick reply.

The WhatsApp template messages with the Quick Reply buttons can be used to take feedback from the customers or to make customers choose between two or more given options.

 

9. Submit your Limited Time Offer Template message for approval

10. Sync with WhatsApp to know the approval status

WhatsApp Template Messages typically take 1 minute - to 24 hours to get approved!

After submitting template messages, hit the "sync with WhatsApp" button to update the status of the Template Message after submitting.

If it still doesn't show, refresh the tab once & then check the approval status.

And, there you go!! You are all set to start broadcasting the Limited Offer message

 

 

WhatsApp Template Message Guidelines

WhatsApp Template Message allows Businesses to reach out to their customers by sending them notifications on WhatsApp. In order to send these templates to users, we need to get them approved from WhatsApp.
​
In case your template messages are getting rejected, here are a few reasons why:

WhatsApp doesn't allow spamming and harmful content. So, these are two things on what Business cannot send a Template Message:

  • No threatening content

  • No data collection

     

WhatsApp Template Messages cannot contain threatening or abusive content. For example, Template Messages that threaten customers with legal action if they don't pay back their loans are not allowed.

Moreover, businesses can't collect data using WhatsApp Template Messages. Though you can certainly conduct polls and surveys, you can't ask for sensitive personal information such as credit card numbers through Template Messages.

In addition to the content constraints above, you need to comply with WhatsApp Template Message formatting rules.

 

 

Formatting rules you should know before creating a WhatsApp Template Message

  • Proofread your content for spelling and grammar before submitting it for review. Messages with incorrect spelling or any grammatical errors may prompt customers to view these messages as spam.
    ​

  • Make sure to use variable parameters (e.g., {{1}}, {{2}}, etc.) and that they have the correct number of curly brackets (i.e., there need to be 2 brackets on the left and 2 on the right of the variable)
    ​

  • Make sure the parameters (e.g., {{1}}) contains some text with it
    For example:
    ✅ Correct Format:
    Hello {{1}}
    ​
    ❌ Wrong Format:
    Hello
    {{1}}
    {{2}}
    ​

  • Make sure the language selected matches the content of your message template

    • If you select Spanish as the message template language but the content is in English, your message template will be rejected

    • Ensure that your content is in one language. A mixture of languages such as "Hinglish" or "Spanglish" will not be approved
      ​

  • If you’re going to submit a message template for testing your API connection, please ensure it’s in the correct format. Any other variation will be rejected

    • Message template name: test

    • Content: Hello {{1}}
      ​

  • Refrain from using a URL shortener for your links (e.g., bit.ly, TinyURL, or goo.gl) because they obscure the intended link destination

  • The URL domain in your links should belong to your business.

  • Refrain from using extra spaces at the end of your template or double spacing in between your content. Generally, this spacing results in the rejection of the message.

  • Refrain from adding double-line space between your texts. For example;
    ​Correct Format:

    Hello {{1}},
    ​
    How may I help you?


    ​Incorrect Format:

    Hello {{1}},


    ​
    How may I help you?
    ​

  • Avoid using Emoticons in Quick Reply Buttons.

  • Phone Number as Call to Action: The Phone Number must be written along with the country code without the plus (+) sign. If the number is submitted without the country code, it violates the format and gets rejected by WhatsApp.

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